Lotaris branding

Part of a stage in branding for Lotaris. Brand prototype boards are created to show how decisions on the brand idea effect the visual expression. They're intended to be discarded/developed and encourage ownership and involvement from the client side. Sometimes the prototypes get taken forward - in this case the top board idea was developed and closely resembles the end brand.

Selction of brand prototype boards created for Lotaris re-branding. Lotaris manage the hidden world of in-app purchasing allowing companies to monetise thier apps in the most suitable way for the user. Very clever stuff. Branding was progressed based on the top board.
Why I loved it: Workign with a Swiss company & seeing the impact
Why they loved it: Professionalism of approach and method
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