PayPal go mobile

PayPal needed to encourage small/medium customers to mobilise their site & show them how easily it could be done. Campaign look and feel along with content from video to whitepapers.

PayPal needed to educate and encourage SMEs about the benefits of optimsing thier sites for mobile. The campaign included how-to videos and a decent amount of helpful content.Big success.
Why I loved it: Simple idea with a lot of content
Why they loved it: great results and raised the profile of the UK marleting dept across the PayPal world
 
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