PayPal needed to educate and encourage SMEs about the benefits of optimsing thier sites for mobile. The campaign included how-to videos and a decent amount of helpful content.Big success.
Why I loved it: Simple idea with a lot of content
Why they loved it: great results and raised the profile of the UK marleting dept across the PayPal world
Why they loved it: great results and raised the profile of the UK marleting dept across the PayPal world