Reaxys photography assets

Development of a brand image style for Reaxys, part of Elsevier publishing.

Part of a re-branding for Reaxys a chemistry research tool. Brand idea developed was based on 'insipiration'. A library of lightwords were created inspired from Picassos lightdrawings. Lightwords were shot independantly and applied across a range of images.
Why I loved it: Getting emotional and personal with chemists
Why they loved it: Was unique in thier category
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