Polycom brand development

Polycom needed to bring their promise of collaboration to life. The idea was based on the age of 'human virtulisation' when where you are is less important than what you're able to do/how you're able to work. Was very short lived as was succeeded very quickly by a US led initiative.

Brand development for Polycom based on their brand of enabling development through greater collaboration. Short lived UK led project kyboshed by the US. And yes it was created long before EE.
Why I loved it: Made the Polycom brand secure turning it from hardware to software & collaboration
Why they loved it: Pretty much the same

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